Classical music future and promotion
After all discussions on ASM and a cell-phone, i want to suggest another topic:
What we should do now, that our kids ask for x-mass tickets to ASM concert instead of Justin Biber...
I do not mean a family level, i mean the social level. And under "we" i understand all the classical musicians, who wants live and earn enough from what they are doing. And under "our kids" i understand the generation who is right now kids and teens.
Since I live in the US, I'll "speak for myself." My country needs to get serious about education. Right now education is the bastard child of every state's individual budget: They want as little to do with it as possible.
I want to gently suggest that this discussion not devolve into a discussion of class differences, which is to some degree what Paul's comments verge on.
Lydia wrote, "I want to gently suggest that this discussion not devolve into a discussion of class differences, which is to some degree what Paul's comments verge on. People like what they are exposed to."
My father was said to be a very good classical violinist (i mean at least relative to our nationality i suppose) until his early twenties where he quit all together after a huge quarrel with my grandmother. Pursuing his main profession never to play again...
+1 to Ali K's interesting and wise words.
I believe one of my earliest exposures to Western classical music was Vivaldi's Four Seasons in the James Bond film, A View to a Kill (1985). Sections of the Autumn and Spring concertos form the soundtrack as the Bond character attends an exclusive party given by a wealthy industrialist at his French chateau. I enjoyed the music that I heard for the first time but I also wonder if I felt there was a connection between Vivaldi's music and the displays of opulence and prestige on the screen, a relationship that Vivaldi had never perhaps intended but the filmmakers felt free to formulate.
I don't think classical music has to be as hard a taste to acquire as it is. You don't have to start with the most complex stuff, and you don't have to know a lot to feel the music. There are plenty of pieces that are instantly attention-grabbing. For me classical music as an overall genre was not an acquired taste. The more complicated pieces may have been (certainly Brahms chamber music was an acquired taste for me), but classical radio took me from minimal exposure before age 12 to being hooked almost instantly.
I think that one of the biggest obstacles to the promotion of classical music to younger people is the length of classical works.
I think there should be things purposefully written for kids/young people (concertos etc.) to get them into it. Introduce the bigger stuff later on
There's lots of short Baroque and early Classical music.
Pop songs also have to be remixed and extended for dancing to.
I personally think that young people should start with earlier music (Telemann, Bach, Haydn, Mozart). Thats how I got into classical music. I think the structures are easier to follow if you know not a lot about classical
I actually disagree completely -- I think the common practice of starting new classical listeners on earlier music is exactly why it doesn't catch on. It's too restrained. You can hear the structure more easily, but structure isn't what immediately appeals to listeners. Consider what film scores are popular: it's the ones reminiscent of the late Romantic, not the Baroque/Classical style stuff that tends to be restricted to period films.
I can understand your point, I just disagree :)
As a father of two ex teens my observation is that “kids” gravitate to performers as personalities and not so much to the quality of the pop songs they sing. With all the technology available now almost anyone can be made to sing on key. Classical music does not, to tween’s and teens, involve relatable personalities - someone who they can follow on social media and go to their concerts, see them on TV or YouTube etc. Also classical music concerts are too restrained and just not fun for most teens. The negative response by classical venues to iPhones recording at concerts does not help sell the product to teens. That said, I think recording on an iPhone at a concert is just plain rude to those around you.
Don't they mostly do that already? Joshua Bell has gotten the rock-star treatment for most of his life.
At a social level, I think the best way is through school education to make music into a serious subject accessible to all.
Lydia I agree,Bell gets “Rock star” treatment to those already well versed in classical music but nobody knew who he was when he played in the transit station on that famous video from a few years ago. Had that been Justin Bieber he would have been mobbed.
Countries in Asia like Korea, Hong Kong, Taiwan, are loving classical music more and more. I send many violas to Asia now, and many violin makers are doing the same, it is a huge market.
I live in Massachusetts area and there are a lot of classical concerts. Instrument makers and dealers seem to be doing well here.