Dominant Pro packaging
I recently received a new set of Dominant Pro, which I haven't tried on my violin yet, but I am a little disappointed with the packaging.
I don't understand why Thomastik produces such a heavy, expensive and complicated package for this set, with a small brochure inside.
I guess just the box and brochure add $ 10 to the final cost of the set, and that's not a good deal for me.
Furthermore, at a time when everyone is talking about green economy, eco-friendly solutions, low environmental impact and so on, I am quite surprised that a major strings manufacturer does not apply more sober and biodegradable solutions to its production, starting with the set of strings.
Many years ago Dominants were available in bulk ...
Maybe Dominant is trying the Apple approach: a flashy new product every year to replace your old one.
Over the past few years several other brands of string I have purchased were packed the same way as the new Dominant Pros.
If the packaging give customers the impression of an expensive and high quality product, they will make the unconscious assumption that anything contained inside will also be of similar high qualities. It's basic marketing psychology, and makes sense when Thomastik wants to promote their newest and greatest product being sold at... less than their own PI and Rondo offerings. Have to draw the attention away from the pricing differences somehow, since a lot of inexperienced players will assume more expensive is better.
I am sure this "important" packaging is a marketing matter, but I also think that plastic-free packaging alone cannot save the seas and the planet, but even a larger package made of thick cardboard is not an improvement on this purpose.
My violin seems to like "Vision Solo" strings, and I've been very happy with those for the last few years since my teacher suggested them. The "set" packaging is just thin cardboard but it could still be less: Take the four strings in their sleeves and put a rubber band around them. There's your "set" of strings. Then an outfit like SHAR could just offer a certain percentage off if you buy a "set" regardless of what the strings are. Then they wouldn't have to individually catalog their Evah Pirazzi "sets" that have the different E strings.
OMG, Paul. I've never thought about using the Shar boxes that way. That's brilliant. I'm going to steal it for the loose music that I currently keep in manila folders.