Stradivarius: the brand
What do you think of the Stradivarius name being used to sell clothing? Is it effective?
I think its a ploy for potential imbaciles. People might see it and think "oh strads a respectable name, so this will be good" where in actual fact could be biggest garbage going
Looking at their web-site my opinion is "MEH!" Nothing outstanding, unusual or musical. Just your typical "me-too" clothing of the day. Kind of bland.
Clothes that are so old they are threadbare; that have been rebuilt tens of times, with chips dents and innumerable flaws - and that people pay millions for, essentially, just the name.
Elise maybe the Shroud of Turin would fill that bill?
One of the great vinyl cartridges is made by Van den Hul called the " Stradivarius XGW".It retails at $7500.00 CDN.Sorry Paul it doesnt have glowing tubes on it...
Paul - yes indeed, considering its also a fake!
Wow, vinyl cartridge. That sounds interesting!
The cartridge is made from Hawaiian koa wood.Sorry for the careless use of adjectives...
How much does one have to pay for the speakers that make this all worthwhile?
La Pavoni have a “Stradivari” espresso machine in their line-up. It makes excellent coffee...
So true Andrew.You also need a tonearm of equal quality to the cartridge, then the correspondingly good turntable etc.
I found a Stradivarius selection wine from Bulgaria price at 7.15 Euros. It looks the name has value to a diverse array of products at different pricing points. Perhaps it adds an imprimatur of quality and craftsmanship.
Oh no, Peter, don't get me started on $20,000 tonearms. That hi-fi stuff is insane. Every thread on that is a total rabbit hole.
Must be the self-styled-intellectual equivalent to the "Trump" brand.
In the documentary “highly strung” which is about high end antique violins and the people who play or own them, there is (to me, at least) a rather disturbing segment about a very flashy family of New York violinists, who are trying to market the brand Stradivari to a wider audience .
I don't really understand why you want musicians to talk about a clothing brand... and why you are posting it in a violin forum. The only point in common is just the brand name, which happens to be just a latinized italian surname, probably chosen after Antonio Stradivari, hence the music logo.
Antonia Stradivari, the only discendant of the great maker (excepting her son), filed suit against a real estate agent in Cremona who called his business "Stradivari Realty." She won.
Dimitri raises a good point. California also can't sell wines that are called Burgundy or Bordeaux or Champagne either. They might be allowed to say "California Champagne."
Paul, the name "Stardivarius" is known far outside the music community. When I've taken a fake Stradivari I own (which is both a good fake and also has a good facsimile label) into almost any venue, including a truck stop, people were all over it.
Just ribbing you Paul.I think we've beaten that subject to death now.
No, my point is that the OP expects something from musicians, violinists in particular. That's why he created this thread in a violinist forum. And all I'm saying is that he won't get any special answers from musicians, because that brand is everything but music. So, we, musicians, can't add anything special or anything of value about that brand.
I never understood why they named jeans after a French anthropologist.
Wow. Mexico has 48 Stradivarius clothing stores. China has 49. The US has none. I wonder why? Some kind of a trademark issue in the US?
The reason why there are no Stradivarius stores in the US is because Tarisio filed a court injunction. They didn't want to be forced to list Stradivarius underwear in their auctions.
The Op quite possibly asked in this forum because this is the forum they belong to, so why not.
Dimitri, that makes sense. I can see how it would hurt the average auction price of a Stradivarius. ;-)
"Dimitri, that makes sense. I can see how it would hurt the average auction price of a Stradivarius. ;-)"
I'd like some purfled purple underpants.
To wear with your Nehru jacket, Gordon?
I think there is a connection. The clothing company is named after a existing "brand" that has been held in the highest esteem for a long time.
Now if they were *original* Strad undies from the 18th century, AND had a Hill certificate or equivalent, that might me worth considering.
Would you accept patches on the worn-through bits?
"I think there is a connection"
Paul, lots of people buy status symbols merely from what the tradition of a name implies. Does a Rolex watch (excuse me, a Rolex "timepiece") actually keep better time than a Timex?
Buying Stradivarius clothing ain't so bad.
David, I agree, many people buy Rolex because it says Rolex, and the brand represents luxury items. It happens with every brand in the world.
I don’t know why this bothers you so much Paul - you made your point several pages ago.
@Paul N, having taught marketing I can say this in two words: brand recognition. You'd be surprised how many non-musicians have heard of Stradivarius, that guy who makes multi-million dollar fiddles. I spoke to a Harvard grad student once who asked me, "if those violins are so great, why don't they make them any more?" LOL
It may be an urban myth, but I heard that a Hollywood movie executive , during discussions about making a movie of Romeo and Juliet, asked “Do they both have to die?”
...indeed. Spielberg had a big argument with Peter Benchley, author of "Jaws", because he wanted the shark to win and eat up Manhattan.