Orchestra administrators write a lot about this topic, but here's a perspective from a popular political commentator, Duncan Black, aka 'Atrios' at Eschaton. He's talking about the Philadelphia Orchestra:
"Commenters wildly disagree about what should be done. As with newspapers, "what should be done" conversations have a lot to do with getting more people interested in your product, though I gather that to some extent financial problems go beyond low attendance even if the attendance problem is real...."
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