Several classical radio stations I know of are thinking of changing formats. As mentioned in another thread one is in Vancouver and another one closer to my home in the Midwest, but that's is just a far off rumor right now. I think, unfortunately, that possibly going to a different format, if that is what they're thinking, is correct financially. Middle of the road, pops, country, rock, outsells classical music commercially and they would do better on the bottom line getting away from classical. That does not mean I approve, just what the real world in North America is like right now. Ask any teenager on the street if they would rather go see a classical concert or one of the current rock stars. Now, with that said, how do we make inroads in getting the youth back to accepting our kind of quality music?
We have a "stuffy" reputation. Boring even. I'm NOT saying it is, just what the perception is. How do we change that attitude on the street? It almost seems like we're playing for a diehard group of classical music lovers and each other while the rest of the world is going elswhere. I do not like saying that, but that is what's happening.
Have you seen the "classical" string quartet "Bond?" They are all female conservatory graduates playing classical music, BUT, it's jazzed up. They also don't wear much clothing while performing either. They are a huge success. Say all you want against that genre, but they have platinum DVD's out.
Hanna Montana, a child, has people fighting and parents selling their souls to get tickets for their kids. She does not embrace a "sexy" personality like "Bond" to sell her concerts, it's clean, but the venues are packed to the rafters. What does a child have that we do not? We need to find out and learn from her.
In order to change something and go somewhere you have to find out just where you're at. Some orchestras are cutting way back, others are failing and a select few are doing well, the rest kind of fall in the middle.
Let's not shoot the messenger, lets find a way to turn this around.
What is the future? I don't know, but I'm worried.
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