Specifically, last week Medici.tv released its Tchaikovsky Competition viewership (#TCH15) numbers for the time spanning June 15-July 9. They are as follows:
The audience, according to Medici.tv, came from 186 countries, including 12,159 cities, on all continents. The top viewership areas were: Russia: 29%; China & Taiwan: 14%; USA: 13%; Germany: 5%; France: 4%; Ukraine: 3%; Japan: 3%; South Korea: 3%; Canada: 3%; Spain: 2%; and then the rest of the world: 21%.
But it's not just the numbers. Medici.tv made the effort to do it right, and this was satisfying to see. Medici came up with an extremely easy-to-use interface and promoted it well through social media. The broadcasts were reliable, with good video and sound. I was also impressed by the bilingual hosts, the many interviews (there are 40 up for replay); the mini-documentaries (some 50 of them) and other content.
And even better news: if you missed it, you didn't miss it. It will be available for free replay for the next four years (until the next Tchaikovsky competition in June 2019) at tch15.medici.tv (if you want to go straight to the violinists, tch15.medici.tv/en/live/violin.)
So kudos to the competition and to Medici.tv for going all-out. The fact that so many people followed these excellent young musicians and became interested in this competition is good news for us all.
* * *
Enjoy this performance of the Sibelius Concerto by silver medalist Yu-Chien "Benny" Tseng, in the finals of the 2015 Tchaikovsky International Competition. Video provided by Medici.tv.:
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