Medici.tv Can Call It a Win for Its 2015 Tchaikovsky International Competition Coverage
By now most people know that there was no gold for violinists at the 2015 International Tchaikovsky Competition in Moscow, a fact that has caused some consternation among violinists and fans thereof. But there's one big win that I think we can celebrate: the performances reached a very large global audience, via Medici.tv.
2015 Silver Medalist Yu-Chien "Benny" Tseng.
Specifically, last week Medici.tv released its Tchaikovsky Competition viewership (#TCH15) numbers for the time spanning June 15-July 9. They are as follows:
- Video views: 9,071,279
- Unique visitors: 1,893,579
- Average time per visit (PC only): 1 hour, 28 minutes
- Percentage of mobile devices: 39%
- Live versus replay: 43% live, 57% on-demand
The audience, according to Medici.tv, came from 186 countries, including 12,159 cities, on all continents. The top viewership areas were: Russia: 29%; China & Taiwan: 14%; USA: 13%; Germany: 5%; France: 4%; Ukraine: 3%; Japan: 3%; South Korea: 3%; Canada: 3%; Spain: 2%; and then the rest of the world: 21%.
But it's not just the numbers. Medici.tv made the effort to do it right, and this was satisfying to see. Medici came up with an extremely easy-to-use interface and promoted it well through social media. The broadcasts were reliable, with good video and sound. I was also impressed by the bilingual hosts, the many interviews (there are 40 up for replay); the mini-documentaries (some 50 of them) and other content.
And even better news: if you missed it, you didn't miss it. It will be available for free replay for the next four years (until the next Tchaikovsky competition in June 2019) at tch15.medici.tv (if you want to go straight to the violinists, tch15.medici.tv/en/live/violin.)
So kudos to the competition and to Medici.tv for going all-out. The fact that so many people followed these excellent young musicians and became interested in this competition is good news for us all.
* * *
Enjoy this performance of the Sibelius Concerto by silver medalist Yu-Chien "Benny" Tseng, in the finals of the 2015 Tchaikovsky International Competition. Video provided by Medici.tv.:
You might also like:
- No Gold Given in the 2015 International Tchaikovsky Competition Violin Division
- Jury Member Explains Why They Gave No Gold to Violinists at the Tchaikovsky
- Vote: Did anyone deserve gold in the Tchaikovsky Competition?
Replies
Yes, kudos to MediciTv! Anyone figured out how to download/save the videos?
You just watch them on Medici, you don't pirate them!
This entry has been archived and is no longer accepting comments.
Violinist.com is made possible by...
Dimitri Musafia, Master Maker of Violin and Viola Cases
Johnson String Instrument/Carriage House Violins
Laurie's Books
Discover the best of Violinist.com in these collections of editor Laurie Niles' exclusive interviews.
Violinist.com Interviews Volume 1, with introduction by Hilary Hahn
Violinist.com Interviews Volume 2, with introduction by Rachel Barton Pine
July 15, 2015 at 03:26 PM · Yes, great accomplishment for medici.tv.
It could have been even better if they did not use proprietary Adobe flash which is pain to install and pain to get rid off. This could put the numbers down a bit.
There are better options for video streaming in HTML5 standard. Maybe next time.