“A concert hall is like a shrine that people turn to
for something that they can’t get anywhere else.”
–The Musician’s Way, p. 154
If we’re to fill seats in concert halls, we have to present programs that resonate with audiences.
And one way to design compelling programs is to tap into topics that have broad relevance.
The resonance of relevance
As an illustration, contrast two piano recitals planned for Chopin’s birthday: One program is blandly named Chopin Recital; the other, Chopin’s Circle, includes music by Chopin alongside works by composers who influenced him.
The Chopin’s Circle program is not only more distinctive but also pings with relevance because it delves into a subject anyone can relate to: influence. E.g., what aspects of our personalities are self-created versus the result of influences? In what ways do invention and mimicry intertwine in the creative process and in Chopin’s music?
Simply put, relevant programs make deeper impacts and better attract the public. They can even pique the interest of people who don't normally attend concerts.
Here are some programming concepts that can spark relevance.
Music is such a rich art form, that the possibilities for crafting relevant programs seem limitless. And we can amplify the resonance of our programs by supporting them with lively online content.
In the end, relevant work builds audiences and helps make our concerts indispensable to our communities.
Feel welcome to share programming ideas that strike you as relevant.
* * *
© 2011 Gerald KlicksteinTweet
This article has been archived and is no longer accepting comments.
Violinist.com is made possible by...
Discover the best of Violinist.com in these collections of editor Laurie Niles' exclusive interviews.