Medici.tv Can Call It a Win for Its 2015 Tchaikovsky International Competition Coverage

July 15, 2015, 7:44 AM · By now most people know that there was no gold for violinists at the 2015 International Tchaikovsky Competition in Moscow, a fact that has caused some consternation among violinists and fans thereof. But there's one big win that I think we can celebrate: the performances reached a very large global audience, via Medici.tv.

Tseng-Medici.tv
2015 Silver Medalist Yu-Chien "Benny" Tseng.

Specifically, last week Medici.tv released its Tchaikovsky Competition viewership (#TCH15) numbers for the time spanning June 15-July 9. They are as follows:

The audience, according to Medici.tv, came from 186 countries, including 12,159 cities, on all continents. The top viewership areas were: Russia: 29%; China & Taiwan: 14%; USA: 13%; Germany: 5%; France: 4%; Ukraine: 3%; Japan: 3%; South Korea: 3%; Canada: 3%; Spain: 2%; and then the rest of the world: 21%.

But it's not just the numbers. Medici.tv made the effort to do it right, and this was satisfying to see. Medici came up with an extremely easy-to-use interface and promoted it well through social media. The broadcasts were reliable, with good video and sound. I was also impressed by the bilingual hosts, the many interviews (there are 40 up for replay); the mini-documentaries (some 50 of them) and other content.

And even better news: if you missed it, you didn't miss it. It will be available for free replay for the next four years (until the next Tchaikovsky competition in June 2019) at tch15.medici.tv (if you want to go straight to the violinists, tch15.medici.tv/en/live/violin.)

So kudos to the competition and to Medici.tv for going all-out. The fact that so many people followed these excellent young musicians and became interested in this competition is good news for us all.

* * *

Enjoy this performance of the Sibelius Concerto by silver medalist Yu-Chien "Benny" Tseng, in the finals of the 2015 Tchaikovsky International Competition. Video provided by Medici.tv.:

You might also like:

Replies

July 15, 2015 at 03:26 PM · Yes, great accomplishment for medici.tv.

It could have been even better if they did not use proprietary Adobe flash which is pain to install and pain to get rid off. This could put the numbers down a bit.

There are better options for video streaming in HTML5 standard. Maybe next time.

July 16, 2015 at 11:31 PM · Yes, kudos to MediciTv! Anyone figured out how to download/save the videos?

July 17, 2015 at 12:03 AM · You just watch them on Medici, you don't pirate them!

This entry has been archived and is no longer accepting comments.

Our Kokopelli
Please support Violinist.com
through your
one-time donation or
sponsorship campaign.

Violinist.com is made possible by...

Shar Music

Yamaha V3 Series Violin

The Potter Violin Company

Coregami Performal

Metzler Violin Shop

Gliga Violins

Zhuhai International Mozart Competition - Apply by April 30, 2017

Connolly Music

Corilon Violins

Meadowmount School of Music

Anderson Musical Instrument Insurance

Dimitri Musafia, Master Maker of Violin and Viola Cases

Fiddlerman.com

Fiddlershop

Heifetz International Music Institute

Long Island Violin Shop

Nazareth Gevorkian Violins

Pro-Am Strings

Wangbow Violin Bow Workshop