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Sponsorship on Violinist.com

Sponsorship on Violinist.com puts your brand and message in front of more than 225,000 violin professionals, students and fans each month. It also sends a powerful message that you are supporting a beloved community that's helping violinists around the world.

"If you happen to play the violin, what a site! ...There are other music-oriented sites on the Internet, although none of them quite matches the offerings of violinist.com." - The Christian Science Monitor

"The best discussion board around, it covers many issues not addressed elsewhere." - The Strad

"A stimulating and impressively knowledgeable dialogue" - Strings Magazine

We offer two types of sponsorship opportunities on Violinist.com - banner advertising and a business/school directory.

Who is reading Violinist.com?

In May 2011 random-sample surveys of our readers, we found that Violinist.com readers are:

YOUNG: 60 percent of Violinist.com readers are age 40 and under.
AFFLUENT: The median household income of Violinist.com readers is between US$80,000-$89,999 a year.
INVOLVED: 78 percent of Violinist.com's readers consult Violinist.com before making a decision about music-related purchases.

Download 2011 Reader Survey [PDF]

Banner Advertising

Make an immediate impression on Violinist.com readers with a banner ad campaign. This is the highest-profile way to get your brand and message in front of our readers.

Formats: We run banner ads in two size formats:

728-pixel wide by 90-pixel tall "Leaderboard" ads, which run at the top and bottom of Violinist.com pages,
160-pixel wide by 600-pixel tall "Wide Skyscraper" ads, which run along the left side.

Ads may be in .JPG, static .GIF or animated .GIF formats. As a courtesy to our valued readers, we do not permit pop-up or pop-under ads, or any other formats that intrude on the editorial sections of the page.

Placements: Wide Skyscraper ads are sold on a run-of-site basis, but Leaderboard ads may be targeted to pages on specific topics. Select one, two, three or all four topic areas:

Instruments & Accessories (any page on the site about violins, bows, cases, instrument accessories and equipment)
Education (pages about teachers, pedagogy, schools, festivals and camps)
Repertoire & Performances (pages about individual works and performances of those works)
Practicing (pages about self-directed practicing and technique)

In addition, all banner ad campaigns rotate onto the Violinist.com home page, as well as on the Blogs and Discussion Board front pages. Advertisers who do not sell globally may target their campaigns by nation, as well.

Pricing: We offer four convenient pricing packages:

$1,000/month: 250,000 impressions
$750/month: 187,500 impressions
$500/month: 125,000 impressions
$250/month: 62,500 impressions

Discounts are available for six- and 12-month campaigns, when paid in advance.

In addition, for sponsors that wish to reach a specific major metropolitan area, we offer geographically targeted ads at a monthly rate of $50 for 5,000 ad impressions in a month and $100 for 10,000 ad impressions. Ads may be targeted to the Greater New York, Los Angeles, Chicago and London metropolitan areas.

Business Directory

Shop Violinist.com features retailers, luthiers, schools and other organizations that market to the violin community.

Your listings in the directory will include:

Your business, school or product name
A 160-pixel by 120-pixel logo or photo
Your street address and phone number
A 60-word description of your business, product or school, telling Violinist.com readers why they should select you
A link to your website and to your email address

Pricing: Directory listings are sold on an annual basis for $600, for a 12-month listing. In addition, directory advertisers will receive a text link to their website in the right-side navigation column on *all* pages of Violinist.com for that year, at no additional charge. (That's more than six million page impressions over the course of the year!)

As a "thank you" to our banner advertisers, any business or organization that places a 12-month banner ad campaign on Violinist.com, and pays in advance, will receive a listing in the business directory and the text links for no additional charge.

How to Order

Banner advertising packages are billed monthly, with payment required in advance. Prices will be guaranteed for the length of the contract, to a maximum of six months. Directory placements are billed annually. Advertisers must provide their own creative, which is subject to approval by Violinist.com before placement.

Please be advised that Violinist.com will not accept advertising for products or services that are not legal in the United States of America. Nor will we accept advertising that we feel reflects poorly upon violinists or the Violinist.com community. Will we not accept advertising on behalf of artists or organizations listed on the American Federation of Musicians' International Unfair List.

To purchase one of our sponsorship packages, or to talk about how Violinist.com can help your business or organization, please contact Violinist.com's Director of Advertising:

Robert Niles
E-mail: robert@robertniles.com
Phone: +1-626-376-7787

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News and Interviews

Laurie Niles
Violinist.com's editor is a professional symphony violinist and former newspaper journalist who interviews top violin performers and pedagogues, as well as reports on her experience in violin music and education.

Philippe Quint talks about recording Bruch, Mendelssohn and Beethoven in Mexico.

Ready for a 'Little Nightmare Music'? We talk with the violin-and-piano comedy duo of Aleksey Igudesman and Hyung-Ki Joo about their Carnegie Hall debut.

Adam DeGraff has a new Rockin' Fiddle Challenge for his fellow fiddlers - "Don't Stop Believin'"

More Violinist.com Interviews with Hilary Hahn, Nadja Salerno-Sonnenberg, Joshua Bell, and others.

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