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Advertising on Violinist.com

Advertising on Violinist.com puts your brand and message in front of tens of thousands of violin professionals, students and fans each month. It also sends a powerful message that you are supporting a beloved community that's helping violinists around the world.

"If you happen to play the violin, what a site! ...There are other music-oriented sites on the Internet, although none of them quite matches the offerings of violinist.com." - The Christian Science Monitor

"The best discussion board around, it covers many issues not addressed elsewhere." - The Strad

"A stimulating and impressively knowledgeable dialogue" - Strings Magazine

Who is reading Violinist.com?

In February 2009 random-sample surveys of our readers, we found that Violinist.com readers are:

YOUNG: 60 percent of Violinist.com readers are age 40 and under.
AFFLUENT: The median household income of Violinist.com readers is between US$75,000-$99,999 a year.
INVOLVED: 82 percent of Violinist.com's readers consult Violinist.com before making a decision about music-related purchases.

Download 2009 Reader Survey [PDF]

Advertising packages

Violinist.com offers a variety of advertising packages for businesses that wish to reach our audience of engaged and affluent violinists. Ads may be in .JPG, .GIF or Flash formats. As a courtesy to our valued readers, we do not permit pop-up or pop-under ads, or any other formats that intrude on the editorial sections of the page.

Given our name - "Violinist.com" - we encourage all advertisers to include an image of a violinist, or multiple violinists, in their advertising creatives. Ads with pictures on violinists generate far higher click-through rates on this site than those without.

Banner Ads

We offer run-of-site banner ad placements in two formats:

728-pixel wide by 90-pixel tall "Leaderboard" ads, which run at the top of Violinist.com pages,
160-pixel wide by 600-pixel tall "Wide Skyscraper" ads, which run along the left side.

We offer three convenient placement packages, which can be run in one or both of these positions:

$1,000/month: 200,000 impressions
$500/month: 100,000 impressions
$250/month: 50,000 impressions

Section Sponsors

In addition, we offer targeted section sponsorship in our Violin Shops section. Your 180-pixel by 150-pixel ad will run in the right-side column on all pages in that section, as well as along the side of all discussion forums threads in the "Instruments" category.

Shops sponsorship : $200/month, for a minimum of 100,000 impressions/month.

Takeover Skin

For recording labels, tour promoters and others promoting individual violinists, Violinist.com offers takeover skin ads for limited runs.

Your 1024-pixel by 256-pixel clickable static image will appear at the top of all Violinist.com pages for the duration of the run, with an associated background surrounding the pages' content. (The background image should fade to a solid color at 400 pixels deep, from the top of the page.) An associated 720-pixel by 90-pixel ad will occupy all impressions in the top Leaderboard ad slot during the run. The skin must promote an individual violinist's work and include an image of the violinist.

Takeover Skin: $1,000 for 48 hours

Local Advertising

In addition to the run-of-site, takeover skin and section-targeted ads offered above, Violinist.com offers local advertising, targeted at readers in the following U.S. metropolitan areas:

New York City
Los Angeles
San Francisco Bay Area
Chicago
Washington, D.C.
Atlanta

Local advertising: $50/month for 5,000 impressions (Leaderboard or Wide Skyscraper) delivered to readers in the designated metropolitan area. (A $100 package for 10,000 impressions is available for the New York and Los Angeles metro areas.)

How to Order

Sponsorship packages are billed monthly, with payment required in advance. Prices will be guaranteed for the length of the contract, to a maximum of six months. Advertisers must provide their own creative, which is subject to approval by Violinist.com before placement.

To purchase one of these sponsorship packages, please contact Violinist.com's Director of Advertising:

Robert Niles
Phone: 626-376-7787
E-mail: robert - at - violinist.com

Music Giveaway

Mark O'Connor's method books -- released this week -- teach students using many styles of American music. Enter to win a set of the books this week, on Violinist.com. Photo: Deanna Rose